The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made content appearing in their feeds. This step comes as the company announced that it presently contains over 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global rollout. This shift comes amid a rise in AI-generated material, driven by new content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding content creators on a popular video site only show content made by AI. A large amount of this output is deemed “AI slop”, a label for inferior, mass-produced content that is typically nonsensical or surreal.
“We know from our community that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we intend to give people the power to increase or decrease of that, according to their own choices,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its network tagged as AI-generated. In total, in excess of 100 million pieces of content are uploaded to the platform daily, making AI-generated material a limited portion of its overall inventory.
User Control Features
Users will be able to decrease or raise the amount of AI content they watch by using the content preference feature in the platform and picking the AI content topic. Further subjects that can already be modified under the tool include politics, clothing, aesthetics, and movement.
Platform Guidelines
Its rules oblige content makers to label convincing AI-made content, and it forbids malicious AI impersonations of public figures or crisis events. Any realistic artificial content that is without a tag can be taken down under its community policies.
Additionally, the service will from now on add an “AI-made” watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This step is intended to stop users from attempting to evade the labeling process.
Educational Initiatives
TikTok is also launching a $2m AI literacy fund for professionals and institutions to create informative material about responsible artificial intelligence. This program will support charitable organizations focused on educating programming and robotics.
Platform Protection
The platform has defended its content review process, following controversy over plans to make redundant a large number of content moderators in Britain. TikTok is planning to eliminate 439 jobs in its user protection department in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official clarified that human moderation would still have a role, but artificial intelligence can protect employees by removing the most distressing content ahead of it has to be seen by staff. The company stated a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its AI tools.
It is vital to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”
